BLOG #001 - DECEMBER 2023

How To Be Sure Your Logo Design Is Fit For Purpose

With so many designers to choose from it can be incredibly difficult knowing who to choose. It is another thing entirely knowing what you should expect from a logo design in regard to file types and functionality. As my business grows I am approached by more and more potential customers with existing logo designs, but is your design fit for purpose? And what exactly does that mean?

When looking for a designer it is essential that your finished design will be provided in a vector format. For this reason my recommendation would be to talk to your preferred designer and ask if the finished design can be provided as a vector file. If the answer isn’t a simple ‘Yes’ then I would strongly consider looking elsewhere.

What is a Vector File?

A vector file consists of lines, curves and shapes with editable attributes such as colour, size, and positioning. Every element is editable meaning designs are completely bespoke.

Some of my designs include very detailed elements, such as watercolour backgrounds or floral designs, although these elements are not so easily editable I am able to convert them to high quality vector images (See below: Image 2).

Why do you need a Vector File?

Here are several reasons why you might need a vector file.

1. Scalability: The primary benefit of vector files is their scalability. Because they are composed of mathematical equations rather than pixels, vector images can be scaled to any size without losing any image quality or clarity. If you're designing a logo that will be used on business cards as well as billboards, a vector file is an ideal choice.

2. Editing capabilities: Vector files are much more flexible when it comes to editing. Elements in a vector file can be individually manipulated, allowing you to alter specific parts of the image without impacting the whole.

3. Professional printing: Vector files are a requirement for many professional printing processes, foil printing being just one example. This is because they produce clear, crisp lines that do not pixelate even when enlarging. For methods such as foil printing, layered files are needed which is easily achievable with a vector file.

In conclusion, while you may not need a vector file for every graphic task, it is essential for certain tasks. With this in mind I would always advice working with someone who offers vector files in order to future proof your branding.

Image 2.